Virginia Slims Cigarettes

Virginia Slims Cigarettes are made and distributed by the Altria Group, which was once known as Philip Morris. Virginia Slims are of recent origin when compared to other premium brands of cigarettes. This brand was first introduced in the 1960's by Philip Morris Tobacco Company. Virginia Slims came up with numerous slogans to promote their brand, some of them are "You've come a long way, baby!" Some well known slogans in the 90's were "Find your voice," and "It's a woman thing." These slogans are still used and are aimed at professional women who are on lookout for a good smoke; something which is different from other male exclusive brands. This brand is mainly targeted at ladies who prefer these cigarettes for the rich taste and fine aromatic flavor.

Virginia Slims cigarettes are closely modeled around Benson and Hedges, one of the brands of Philip Morris Tobacco Company. Virginia Slims are similar to Benson and Hedges in taste, flavor, color schemes, and the overall design of the cigarette packs, and the strategies the company used to market the brand. Virginia Slims are mild, perfect for an easier and healthier smoking experience. This brand is slimmer than most cigarette brands out there in the market, making it very attractive to women smokers.

This brand is available in different types namely "Slims" "Super Slims" "Light" "Ultra Light" and "Menthol." One of the many variants of menthol is Virginia Slims Menthol Super Slims 100's. This variant has a splendid taste and flavor; it's smooth and very soft. The Menthol variant is cool and soft making it a very relaxing variant. This variant tastes best when smoked fresh. The packing is designed by Walter Landor which is white with colored stripes running lengthwise along the left side. The packaging of the brand also reflects the type of flavor one buys. Every pack has vertical stripes on the left side of the packs. The color of the lines differs according to the type of Virginia Slims one purchases.